Jaggery Cubes - A new product

Jaggery which is used as sweetener is produced using traditional methods!  It is often used as a replacement for refined Sugar!  Jaggery sometimes directly consumed for its supposed digestive and other health benefits after meals.

Jaggery is usually sold in blocks of size of a Cricket ball or cuboid of sizes 6x6x6 cu.cm or 3x3x2 cu cm.  These are meant to be used as sweetener in preparation of sweet savories. However, if one needs to eat them as “SWEET”, then the block of jaggery need to be crushed and a piece is eaten.  Which is mundane process and most of it becomes powder and eating powdered Jaggery is cumbersome.  So, Why there are NO “jaggery cubes” just like the “sugar cubes”?

Jaggery Cubes can be all new SKU; fresh in market!  At present  startup company can be launch this innovative product!!

Two product variants of jaggery Cubes:

1.   Just like Sugar cubes, Jaggery Cubes are used to sweeten either Coffee or Tea!
2.   Jaggery Cubes as a SWEET!   Yes, this is a very good proposition keeping in mind various benefits of the Jaggery.   The benefits of eating Jaggery are exhaustive:

• Prevents constipation.
• Detoxes the liver.
• Treats flu-like symptoms.
• Blood purifier.
• Boosts immunity.
• Cleanses the body.
• Prevents anemia.
• Boosts intestinal health.
• Cools the stomach.
• Controls blood pressure.
• Prevents respiratory problems.
• Relieves joint pain.
• Weight loss.
• Good source of energy.

Projecting Jaggery itself as a SWEET, instead of sweetener has tremendous market potential.  As I know, presently there are no companies is selling Jaggery as a SWEET! Can be experiment add ginger or other herbs. The first company to launch will capture the market and will be the pioneer!!

"Innovation is the change that unlocks new value" - Jamie Notter.